Web Marketing can be focused around a few main points.

1. Method
2. Saleability
3. Exposure
4. Cost vs Return

Method:

There are many ways to promote your business on the internet such as Adwords and other Pay Per Click Advertising, Affiliate Programs and Direct Website Promotions. At RAPID, we analyze a range of methods (depending on the service or product you are selling, who your target market is, what geographical location you are targeting, etc), which fit within your budget and implement the best methods possible for your particular situation.

Saleability:

We look at the content of your landing pages and optimize the language to be as persuasive as possible to your prospective customers. We can also utilize flash banners and graphics to boost Brand Recognition (if people remember your brand, even if you don't have what they want at the time, they will remember you next time they need your product or service). This is important for one very good reason. If you go through all the cost and effort to get people to your site and don't make buying from you as attractive and memorable as possible, you might as well throw the money out the window instead, it will do more good.

Exposure:

The greatest advertisement in the world is useless unless prospective customers see it. I'm reminded of a company I worked for years ago who were convinced TV advertising was the key to their marketing strategy. They spent $80,000 on a campaign for their ads to run for three months in the best time-slot they could afford. The ads ran every afternoon from 3pm to 6pm. Unfortunately, their target audience were driving home from work, cooking dinner, going out for drinks, etc, everything but watching tv. The 3 month, $80,000 campaign brought in 6 leads for a gross income of $9000. You must, MUST!, reach your prospective customers.

Cost vs Return:

Some marketing strategies cost a small fortune, some cost very little. If implemented correctly, all will return more than they cost. It is the ratio that is important. This is where experience and skill (and a little bit of luck), come into play. The better you know your prospective customers the better the return on costs you can achieve. When creating a marketing strategy for you, RAPID needs to know as much as possible about your prospective customers. We can then tailor make a package to best suit your needs.